by lesley | Nov 8, 2010 | Readability
In order to know how to get people to read what you have to say, you need to know what gets in the way of them getting your message. This is usually a combination of usability issues and readability issues. These are a few of the readability challenges that prevent...
by lesley | Oct 8, 2010 | Marketing, Website copy
If you create any copy to promote your business you will probably find this useful. If you don’t think you create copy then consider that every email or letter that goes out creates an impression … OK, have I got your attention? When you’re...
by lesley | Oct 5, 2010 | Marketing
When you write to market your product or service it’s essential to get your marketing copy polished so that it does the job you want it to. These are just seven tips that will help you to get your marketing copy right every time. 1. Every message needs a...
by lesley | Sep 28, 2010 | Testimonials
When you get good feedback be careful how you use it. A whole page of testimonials doesn’t really work – most people stop reading after the first couple. Ideally you should spread them about, one on each page of your website or one in each section of your...
by lesley | Sep 6, 2010 | Readability
If you’ve invested lots of time and money in creating a website and promoting yourself online, it could all be a bit pointless if people arrive on your site and then don’t stay long enough to get your message. These are a selection of things that stop...
