by lesley | Jul 13, 2010 | Marketing
Advertising costs money – so why is it that so many people waste their money by creating ads that are ineffective, boring, and don’t have any focus? Before agreeing to advertise, whether it’s in a publication, online or in the broadcast media, think...
by lesley | Jul 8, 2010 | Readability, Website copy
The hot shot ad agency types will tell you it’s about something gimmicky, shocking or what’s hot today. They’re only partly right. There are many reasons people ‘get it’ – and plenty of obstacles that stop them getting it! Here are...
by lesley | Jul 4, 2010 | Marketing, Website copy
I’ve been banging on about headlines a lot lately – so I might as well continue the trend here! Most people think a headline is something found in a newspaper or magazine – but headlines should be on every written communication you create. That...
by lesley | Jun 28, 2010 | Marketing, Readability
When you present your business in writing there are a few critical things to remember: Firstly, how good is your website at keeping visitors? Secondly, how consistent is your message on the website, on social media, on your blog, in your articles, in your newsletter...
by lesley | Jun 8, 2010 | Readability, Website copy
When you’ve gone to the trouble of getting a website set up,invested your money in it and probably gone through a certain amount of pain to create the web copy that goes on each page, you want people to stay on it and take action to either buy something or to...
