When you present your business in writing there are a few critical things to remember:

  • Firstly, how good is your website at keeping visitors?
  • Secondly, how consistent is your message on the website, on social media, on your blog, in your articles, in your newsletter – and anywhere else you have written information about your products or services?
  • Thirdly, how well-connected are you? That doesn’t mean you are close friends with the rich and famous – but how all your online written communications work together.
  • Whatever else you do your website is usually the place people go to follow up or check you out. It needs to connect with people quickly and to be easy to navigate in order to keep people interested for long enough to get them to take action.

    If you’ve got obstacles in their way, some of them will leave. So your website needs to be usable and readable.

    If you’ve got a strong message it needs to be on everything you publish. You need to be consistent, clear and concise.

    Finally, use your social networks, Twitter and your lists (you have got a list, haven’t you) to keep in touch.
    You can also find us at Lesleywriter or call us on +44 (0) 1245 473296