What would you like people to say about you?

What would you like people to say about you?

We’re not talking about your epitaph, but something much more current.  It’s what people say about you today. If your name comes up in conversation at a networking event, what do people say? I’ve heard so many things said about others – when they’re not in the room. ...
What is marketing?

What is marketing?

I go to networking meetings regularly and so I often get asked ‘What do you do?’  It’s hard to explain it in one word or a short phrase, so it can end up being more of a list.  Many people are surprised at some of the things we do – and that led to this blog! Our team...
Social strategies

Social strategies

Social media is powerful – even people who ‘hate’ social media, can’t avoid the fact that it has an impact on their business and on them personally. The secret of successful social media is to know: Who your audience are Where they’re active What they engage with best...
Uncharted territory …

Uncharted territory …

With a lovely new shiny year to explore, most people see the months ahead as uncharted territory.  Most of us measure the year by the calendar – you hear phrases like “I hope this year is going to be better than the last one,” or “Last year was amazing – now we just...
When did you last ask for a testimonial?

When did you last ask for a testimonial?

Testimonials are powerful and most of your customers and clients would be happy to provide one – but they need to be asked or it just doesn’t cross their minds. Testimonials are third party validation.  They’re great marketing tools – providing they have the right...