by lesley | Jan 19, 2025 | Social media
Social media is powerful – even people who ‘hate’ social media, can’t avoid the fact that it has an impact on their business and on them personally. The secret of successful social media is to know: Who your audience are Where they’re active What they engage with best...
by lesley | Jan 9, 2025 | Reputation
With a lovely new shiny year to explore, most people see the months ahead as uncharted territory. Most of us measure the year by the calendar – you hear phrases like “I hope this year is going to be better than the last one,” or “Last year was amazing – now we just...
by lesley | Oct 29, 2024 | Marketing
Testimonials are powerful and most of your customers and clients would be happy to provide one – but they need to be asked or it just doesn’t cross their minds. Testimonials are third party validation. They’re great marketing tools – providing they have the right...
by lesley | Oct 9, 2024 | Social media
Making social media work well is like walking on ice. The social platforms are forever changing their algorithms. Gone are the days where 15% of your page followers on Facebook saw your posts. Today almost zero see them, unless they actively visit your page – unless...
by lesley | Sep 29, 2024 | Reputation
Your reputation depends on what other people say and write about you. If you have a good reputation, it means you’re doing something right. But what happens if your reputation is good, but is almost a trade secret? Lots of people do a great job for their customers,...
