by Heather Bury | Jul 19, 2026 | Marketing
Marketing is not just posting on socials and writing the odd blog. There’s so much more to it than that! First you need to know who you’re trying to reach – and that will help you to choose what tools to use and where you need to be visible. Then there are the tools...
by Heather Bury | Jun 19, 2026 | Marketing
Your reputation is being shaped in rooms you’re not in — by people who’ve only ever searched your name – or your business’s name. So what are you doing to ensure that they get the impression you want them to get? Every time you hit your keyboard, you’re...
by Heather Bury | May 19, 2026 | Reputation
Reputation is all about gossip! Your reputation is based on what other people say about you (usually when you’re not present). And what leads to those comments? Their experience of you, your business, your content – and what they’ve heard about you from other people. ...
by Heather Bury | May 9, 2026 | Social media
I caught someone talking on Instagram recently and, while there was a good bit of swearing, he had a strong point. Winning at social media isn’t about going viral, it isn’t about thousands (or even millions) of connections. But that seems to be what everyone is...
by lesley | Apr 28, 2026 | Marketing
Every business needs to do marketing to survive. No marketing = no customers! However, there are many different marketing strategies and one size definitely does not fit all. A few networking meetings and random social media posts may fall into the category of...
