by Heather Bury | May 9, 2026 | Social media
I caught someone talking on Instagram recently and, while there was a good bit of swearing, he had a strong point. Winning at social media isn’t about going viral, it isn’t about thousands (or even millions) of connections. But that seems to be what everyone is...
by lesley | Apr 28, 2026 | Marketing
Every business needs to do marketing to survive. No marketing = no customers! However, there are many different marketing strategies and one size definitely does not fit all. A few networking meetings and random social media posts may fall into the category of...
by lesley | Apr 9, 2026 | Social media
My social media platform of choice is LinkedIn. I have a presence on others, but that’s where most of my efforts are focused. I’ve been a member since 2005 and it’s changed a lot since then. LinkedIn in 2005 was a sterile environment, mainly a ‘dating’ platform for...
by lesley | Mar 9, 2026 | Reputation
If you’ve been in business a while, you’ll already have a reputation – both for you personally and for your business. But as your reputation is subjective, there can be a gap between what you’d like people to think/say about you and what they actually do. The good...
by lesley | Feb 28, 2026 | Social media
I’m a life-long learner and that means I’ll always grab the opportunity to expand my knowledge – particularly in areas that are subject to rapid change. When it comes to social media, my audience are mostly on LinkedIn, so that’s the platform I’m most active on. As a...
