by Heather Bury | Oct 19, 2026 | Social media
The dictionary has a lot to say about the word ‘social’: human society, companionship, friendly interaction, cooperative relationships, organised communities. Nowhere does it say ‘sales vehicle’. I think online platforms offer a digital form of...
by Heather Bury | Oct 8, 2026 | Marketing
Many moons ago when I did my professional qualifications, I was astonished to discover that the label ‘marketing’ covered far more than advertising and promotion. It starts with market research – know your market place Companies that offer a similar product or service...
by Heather Bury | Sep 8, 2026 | Reputation
I once worked with a client who wanted every blog article and social media post to end with ‘buy now’. Every. Single. One. I explained that if I asked you to marry me on a first date, you’d run a mile — and yet that’s exactly what a lot of businesses do...
by Heather Bury | Aug 9, 2026 | Reputation
Big oaks from little acorns grow. Big corporations started life as an SME at some point. This means that you need to start as you mean to go on; it’s really tough to change the way people do things once they’ve got into a habit. This means that – even before you start...
by Heather Bury | Jul 29, 2026 | Social media
I admit to rolling my eyes when someone announces they’re an influencer. There’s an element of disbelief, but I know that influencers can be powerful allies for businesses. A few years ago, we used the services of a few Mummy-bloggers to promote one of our client’s...
