by Heather Bury | Jun 19, 2026 | Marketing
Your reputation is being shaped in rooms you’re not in — by people who’ve only ever searched your name – or your business’s name. So what are you doing to ensure that they get the impression you want them to get? Every time you hit your keyboard, you’re...
by Heather Bury | May 19, 2026 | Reputation
Reputation is all about gossip! Your reputation is based on what other people say about you (usually when you’re not present). And what leads to those comments? Their experience of you, your business, your content – and what they’ve heard about you from other people. ...
by Heather Bury | May 9, 2026 | Social media
I caught someone talking on Instagram recently and, while there was a good bit of swearing, he had a strong point. Winning at social media isn’t about going viral, it isn’t about thousands (or even millions) of connections. But that seems to be what everyone is...
by lesley | Apr 28, 2026 | Marketing
Every business needs to do marketing to survive. No marketing = no customers! However, there are many different marketing strategies and one size definitely does not fit all. A few networking meetings and random social media posts may fall into the category of...
by lesley | Apr 9, 2026 | Social media
My social media platform of choice is LinkedIn. I have a presence on others, but that’s where most of my efforts are focused. I’ve been a member since 2005 and it’s changed a lot since then. LinkedIn in 2005 was a sterile environment, mainly a ‘dating’ platform for...
