by lesley | Apr 9, 2025 | Blogging
I almost called this article ‘The lazy guide to marketing’! I’m a believer in the old adage ‘If you want to find the quickest way to do something, ask a lazy person’. What am I banging on about? A blog article can be the foundation for your marketing activity. ...
by lesley | Dec 29, 2024 | Blogging
That sounds soooooo boring – but that’s where the term ‘blog’ came from. It was originally a sort of online diary – think ‘Captain’s log web date …’ from Star Trek. These days a blog article is so much more than a diary post, but if you remember the origin of the...
by lesley | Sep 19, 2024 | Blogging
If you write regularly for your blog, you’ll be generating a wealth of information around your area of expertise. If you’re running a business and understand the power of marketing you probably also create social media posts, newsletters, and, possibly, YouTube...
by lesley | Jun 9, 2024 | Blogging
This is a question lots of my clients and people I meet at business events ask. Sorry to disappoint you, but there’s no definitive answer! Seth Godin writes every day, but sometimes it is as little as 70 words and sometimes it’s 700 (and occasionally even more). The...
by lesley | Feb 29, 2024 | Blogging
Blog is a contraction of ‘web log’. And a log is a kind of diary recording events and your commentary on them. Today they have evolved far beyond that and have become much wider ranging. This blog focuses on knowledge sharing on all things marketing, but there are...
