How to create a newsletter with the minimum of effort

How to create a newsletter with the minimum of effort

What’s the point of a newsletter? There should be one – and the best answer to the question is that it’s a great way to build relationships, but only if the content is what your list wants to read. Let’s be honest, none of us want any more ‘stuff’ in our inboxes...
How to create a newsletter with the minimum of effort

What could Autoresponders do for you?

The simple answer is ‘build relationships’, but as with all simple answers, there’s a lot more to it than that. Here are some of the uses that autoresponders work for: Building your reputation:  When someone joins your list they are likely to forget you quite quickly,...
How to create a newsletter with the minimum of effort

Email marketing or SPAM?

People are often worried about running email marketing campaigns – “I don’t want to spam the people on my list” they say.  And they’re right – we’ve all been on the receiving end of spam sales pitches from people who we don’t know or may have given us a business card...
How to create a newsletter with the minimum of effort

How to get people to read your newsletter

  If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read.  So, do you send your newsletter out and wonder why the open rate is barely in single figures? Just because it’s your newsletter doesn’t mean that all those...
How to create a newsletter with the minimum of effort

What will an autoresponder do for you?

  In the online marketing business people talk about ‘autoresponders’ a lot.  What exactly is one and what will it do for you? To be accurate an autoresponder is a service or system that sends an automated message or series of messages when triggered by a...