5 ways to improve your email marketing

5 ways to improve your email marketing

I write a lot of email campaigns for my clients and there are a few smart strategies I’ve picked up from experts over the years.  These are my top five: 1:  Write an ‘open me’ headline When it comes to email your ‘headline’ is what you write in the subject line.  It...
5 ways to improve your email marketing

Get our Newsletter!

How many websites do you visit and they ask you to ‘sign up’ for their newsletter? There’s no indication of what the newsletter will deliver and these days most of us are smart enough to recognise it as a means of getting our email address to market to us. There’s...
5 ways to improve your email marketing

What is a writer?

The simple answer is ‘someone who writes’, but there are all kinds of writing and designating someone as ‘a writer’ creates more questions than answers! If someone is introduced as a writer most of us immediately think ‘novelist’ or...
7 email marketing tips

7 email marketing tips

If you’ve grown a healthy list of people who have an interest in what you’ve got to offer you’ll need to do something to build and maintain your relationship with them.  You might have them in your customer relationship management (CRM) system or they might have...
How good is your marketing hub?

How good is your marketing hub?

Marketing spans many activities from audience research, product or service development right through to sales.  However, when most people talk about ‘marketing’ they’re talking about the promotional part of the process.  This is the bit where you are...