by lesley | Dec 20, 2021 | Email marketing
Email marketing is a very effective marketing tool – but only if you know how to use it effectively. You may have seen some really bad examples of email marketing, where you’re bombarded with emails daily demanding that you ‘buy this’ or ‘subscribe’ to a...
by lesley | Oct 4, 2021 | Email marketing
There’s plenty of evidence that it does – and also plenty of evidence that it doesn’t! The question is a bit like asking ‘how long is a piece of string?’ There’s no simple answer. A better question might be ‘how can I make email marketing work?’ And here are my...
by lesley | Sep 13, 2021 | Newsletters
What’s the point of writing and sending out newsletters? They should form part of your marketing strategy – and there must be a purpose that fits into that strategy for every activity. Ask most businesses that send out a newsletter ‘What do you want it to...
by lesley | Jul 19, 2021 | Email marketing
How many times a week do you delete unwanted emails? How often do you find that something you signed up for to get something you wanted has resulted in endless sales messages? OK! That’s how NOT to do successful email marketing. I guess some people must respond to...
by lesley | May 3, 2021 | Email marketing
Email marketing is far from dead. You may keep hearing that email is going ‘out of fashion’ in favour of apps like WhatsApp and Messenger, but most people still use email, especially in business. A good email campaign can bring in significant improvements in sales...
