by lesley | Apr 27, 2020 | Email marketing
Email marketing is one of those bones of contention. None of us likes to be sold at, but, if we’re a business owner, we want marketing tools to get our message out. My guess is that you unsubscribe from, or simply delete, any incoming emails that are a sales pitch. ...
by lesley | Feb 3, 2020 | Lead Generation
Every marketer relies on a list. Email marketing is still an effective tool and, if you don’t have a list already, there are courses that show you how to build a list. A couple of years ago GDPR hit many marketers hard, reducing lists as the contacts failed to...
by lesley | Jan 6, 2020 | Email marketing
Marketing is an ongoing challenge for most businesses. Should you do social media, blogging, newsletters, webinars, direct mail, email, something else or all of the above? There’s no ‘one size fits all’ answer, but the place to start is with the people you’re trying...
by lesley | Nov 18, 2019 | Newsletters
What’s the difference between a newsletter and email marketing? Some people will tell you that a newsletter should be information, while email marketing is promotion or sales. However, there’s information – and ‘information’. I’ve said this many times before...
by lesley | Sep 30, 2019 | Autoresponders
Whether you’re doing a free webinar to generate interest in your products or services or speaking at a business event or even exhibiting at a trade show, you’ll have a list of attendees. (Most event organisers share their list of registrations with exhibitors and...
