by lesley | Sep 16, 2019 | Email marketing
When you’re trying to generate sales, there are two things you need: People who are interested in what you have to offer Information that gets their attention If you don’t already have a list with permission to contact them, you need to generate that first. The most...
by lesley | Jun 10, 2019 | Autoresponders
I’ve been reading a lot of Gerry McGovern’s blogs and he’s on a mission about making technology and IT systems do the drudge work – so that the people in your business can actively help customers. It makes sense, but it’s not what happens in many big...
by lesley | May 27, 2019 | Email marketing
Email campaigns are supposed to be some kind of magic bullet, but do you want a load of sales spiel in your inbox? No? I thought not! I bet you’ve signed up for some download that looked interesting at some point only to discover you’re getting a daily sales pitch...
by lesley | Apr 8, 2019 | Newsletters
It’s interesting that many people create newsletters that, if they landed in their own inbox would be deleted almost immediately! For you to keep your readers you’ll need to know what they want and deliver something interesting – for them (not for you!) So what...
by lesley | Feb 18, 2019 | Autoresponders
Most business people I know find that their customers have post-purchase queries. Lots of people who sell systems or learning products find that the buyer doesn’t get far along with their purchase before life gets in the way. A few customers pick up the phone or...
