by lesley | Feb 11, 2019 | Email marketing
Don’t you love spam email? Think of all those special offers, sales pitches, products you don’t need, services you already have (or may even provide yourself) – don’t you love opening them to find out what goodies they contain? No? Delete, delete, delete! So when...
by lesley | Dec 17, 2018 | Newsletters
Quite a few of my clients question whether a newsletter is worth doing. There’s no hard and fast answer to this, it depends! I don’t recommend a newsletter should be sent, just because everyone else is doing that. There are very few really good newsletters these...
by lesley | Oct 22, 2018 | Email marketing
Now the GDPR panic has passed many companies are wondering if email marketing is still OK. The answer is that, providing your list has opted in, yes. So, if you’re going to run an email marketing campaign what will keep people away from that unsubscribe link? Time to...
by lesley | Jul 23, 2018 | Autoresponders
Autoresponders are seriously under-used. So many people miss opportunities to keep people who have already shown interest engaged and lose potential subscribers. If you don’t know what an autoresponder is – it’s simply a series of emails that are triggered by an...
by lesley | Jul 16, 2018 | Email marketing
If you know how to use it effectively email marketing can be a powerful way to create ongoing sales. If you’re on any of the ‘big boys’ lists you’ll get regular emails promoting the latest products they’re offering. Tescos, B&Q, Wilkinsons, etc. all email their...
