by lesley | Jul 8, 2010 | Readability, Website copy
The hot shot ad agency types will tell you it’s about something gimmicky, shocking or what’s hot today. They’re only partly right. There are many reasons people ‘get it’ – and plenty of obstacles that stop them getting it! Here are...
by lesley | Jun 28, 2010 | Marketing, Readability
When you present your business in writing there are a few critical things to remember: Firstly, how good is your website at keeping visitors? Secondly, how consistent is your message on the website, on social media, on your blog, in your articles, in your newsletter...
by lesley | Jul 21, 2009 | Website copy
If you are the company owner you’re probably the worst person to write your website copy – you simply know too much! Most of us are so passionate about what we do (or why are you doing it?) that we want to tell our readers EVERYTHING. The trouble is that...
by lesley | Jun 25, 2009 | Marketing, Readability, Website copy
English is one of the richest languages in the world – the multitude of words with nuances of meaning is awesome. It’s astonishing that it’s become an international language, simply because there’s so much vocabulary to learn – and...
by lesley | May 28, 2009 | Readability, Website copy
When you create a website you are usually hoping that people will be interested in your products or services and, eventually, part with their money to buy what you’ve got. So, who are the people that you want to make those purchases? Please don’t tell me...
