by lesley | Apr 29, 2009 | Readability, Testimonials, Website copy
Most people sit down and write what they want to say – and the result may have all the information in it, but doesn’t have structure. It’s a bit like Eric Morecombe said to Andre Previn “I’m playing all the right notes, but not...
by lesley | Apr 23, 2009 | Website copy
You are probably the worst person to write about your business! That applies to me too – even though I’m a professional copywriter. The problem is that we know too much – and we’re so enthusiastic about our businesses that we want to tell...
