![12 Key Strategies to Keep Visitors on your Website]()
by lesley | Nov 30, 2015 | Websites
If people visit your website and don’t ‘get it’ they disappear fast – often referred to as a high bounce rate. This is bad news, so you need to know how to hang on to visitors long enough to persuade them to take action. There are lots of reasons why people leave...
by lesley | May 19, 2014 | Websites
Just lately I keep finding I’m reading about cognitive overload when it comes to websites. It’s one of those geeky terms that are like gobbledegook – what does it really mean? The answer is simple – it means that the visitor to your website is...
by lesley | Apr 29, 2013 | Readability, Usability
No – not rocking and rolling – but the on screen equivalent! Someone, somewhere made a ‘rule’ that you should be able to arrive at the page you want in no more than three clicks. Then someone else also made a ‘rule’ that said a...
by lesley | Jan 7, 2013 | Readability, Website copy
I’m back on my soapbox about the importance of not only delivering the message that your potential client will respond to, but also presenting it in a way that makes it easy for them to see and process. After looking at many websites that start with...
by lesley | Dec 17, 2012 | Readability, Usability
Sometimes when I look at websites I wonder what the site owner was thinking when they put it together. It’s rarely aimed at the reader. If a website isn’t easy for the reader to understand quickly and find their way around easily, what else could it be...
