by lesley | Feb 14, 2022 | Social media
Social media success isn’t an accident, it’s the result of a great deal of effort. Some people find it easy, others consider it’s a necessary evil. Your approach will, to a large extent generate the results – if you hate doing it, your posts will reflect...
by lesley | Feb 7, 2022 | Marketing, Reputation
Human beings are curious creatures – they’re always gossiping about each other. Even if you don’t think you are – when you discuss someone else with another person, whether on the phone, in person, at a networking event or on social media – you’re...
by lesley | Jan 3, 2022 | Marketing
Here we are in a fresh new year, full of potential. If you’ve been using the quiet time between the Festive Frenzy and the New Year celebrations to do a bit of thinking about where you want to take your business in 2022 – you’ll need some strategies to support...
by lesley | Oct 25, 2021 | Writing a book
While it’s really good for your ego to be able to say you’ve authored a book, there is far more to a book than a little halo-polishing! A book is the fuel for so many other things that will benefit your business. So if you have already published a book – or...
by lesley | Sep 27, 2021 | Lead Generation, Marketing
Whether you call it a sales funnel or a marketing funnel – the purpose is to bring in new leads who have a need for whatever you are offering. These are a few of the pitfalls that prevent your funnel from working as well as it could. 1: A lead magnet that has a...
