by lesley | Jun 6, 2022 | Email marketing
There are many structures that work for email campaigns – this is just one example. First you need a free document with great value to open the offer. This might be a ‘How to …’, Top Tips, Checklist for …, or even a 3 mistakes [target audience description] need...
by lesley | May 30, 2022 | Lead Generation, Marketing
Lots of people have created a lead magnet to help to grow their list, but that’s it. There is so much more to a good marketing funnel than a lead magnet and a list. That is literally the tip of the ‘iceberg’! Getting people signed up to your list is just the first...
by lesley | Apr 4, 2022 | Websites
I’ve seen some rubbish websites in my time – there are many still sitting around the internet. I do wonder if they’re actually any use at all. If your website isn’t getting results you need to decide if it’s worth paying your hosting fee every month/year. I’m...
by lesley | Mar 28, 2022 | Business
We’re working with a client who is launching his book at the end of April and I’ve been privileged to have beta read the book. It’s about a huge adventure and highlights the amount of planning that is required for even a relatively short-term undertaking. One of the...
by lesley | Mar 21, 2022 | YouTube
People talk about video consumption – we’re consumers of video – and, it seems, we’re addicted! Do you go on YouTube to check something out and lose an hour or more watching entertaining or interesting video – and you still haven’t finished your to...
