by lesley | Apr 28, 2014 | Marketing
When I was working on our book, The Reputation Game, with my co-author, Peter Roper, we came to a conclusion – reputation is based on gossip! If nobody is talking about you, you don’t have a reputation. Of course, it is important that the gossip is...
by lesley | Apr 22, 2014 | Marketing
I have banged on incessantly about the importance of knowing who your ideal client is; what industry they come from, what size of company they run (by turnover, number of staff or sites) and so on now we’re on to the next step; what are their problems? If you...
by lesley | Mar 10, 2014 | Marketing
Marketing spans many activities from audience research, product or service development right through to sales. However, when most people talk about ‘marketing’ they’re talking about the promotional part of the process. This is the bit where you are...
by lesley | Feb 24, 2014 | Uncategorized
When I’m talking to clients about their reputation marketing I’m often surprised at how little thought they’ve given to: Why they are doing it – what they want to achieve Who they are trying to reach – their target audience What...
by lesley | Nov 4, 2013 | Marketing
When you are running a business what people say about you is really important. You can’t afford not to care what people say – your reputation is on the line. Warren Buffett said “It takes 20 years to build a reputation and five minutes to lose...
