How to set up a lead generator

How to set up a lead generator

In an ideal world business owners would have an effective lead-generator that delivered hot prospects daily.  Unfortunately, it isn’t as easy as it sounds and it takes serious effort to get the attention of prospective customers and then convert them to sales....
Are you a gossip?

Are you a gossip?

When I was working on our book, The Reputation Game, with my co-author, Peter Roper, we came to a conclusion – reputation is based on gossip! If nobody is talking about you, you don’t have a reputation.  Of course, it is important that the gossip is...
See things from your customer’s viewpoint

See things from your customer’s viewpoint

I have banged on incessantly about the importance of knowing who your ideal client is; what industry they come from, what size of company they run (by turnover, number of staff or sites) and so on now we’re on to the next step; what are their problems? If you...
How good is your marketing hub?

How good is your marketing hub?

Marketing spans many activities from audience research, product or service development right through to sales.  However, when most people talk about ‘marketing’ they’re talking about the promotional part of the process.  This is the bit where you are...
Why, Who, What and How?

Why, Who, What and How?

When I’m talking to clients about their reputation marketing I’m often surprised at how little thought they’ve given to: Why they are doing it – what they want to achieve Who they are trying to reach – their target audience What...