Focused on results

Focused on results

If you’re running a business you almost certainly have an eye on the results you get – that’s what puts the money in the bank.  But how often do you do things that don’t actually impact on your results? If we’re going to be pedantic then...
Why is your website so important?

Why is your website so important?

There are so many people for whom their website is an afterthought.  They don’t visit their own site and just assume that it continues to work for them in promoting their business – but, often, the site hasn’t been updated for many months (sometimes...
Managing your social media

Managing your social media

I use social media quite a lot and people are always asking me how I manage to be so prolific – and find time to work too!  The secret is to have a system, use the tools that are available and set time aside to manage your posts. I’m not going to review...
Branding basics

Branding basics

I recently had two conversations with two different people about branding.   One of them thought branding was about the logo and it was astonished to discover that there was more to it than that.  The other saw branding from a much more academic perspective and was...