Managing your social media

Managing your social media

I use social media quite a lot and people are always asking me how I manage to be so prolific – and find time to work too!  The secret is to have a system, use the tools that are available and set time aside to manage your posts. I’m not going to review...
Branding basics

Branding basics

I recently had two conversations with two different people about branding.   One of them thought branding was about the logo and it was astonished to discover that there was more to it than that.  The other saw branding from a much more academic perspective and was...
Sales or Marketing?

Sales or Marketing?

So many people get confused about these two – is Sales part of Marketing or does Marketing lead to Sales?  Or is Marketing just another way of saying Sales? I can’t blame them for getting confused.  I used to work in a marketing department and even I was a bit vague...
Are you email savvy?

Are you email savvy?

This blog has real magic as it was written by The Sourcerer – aka Shelley Morris who keeps me organised.  It’s all about one of those ‘obvious’ things that many people overlook.  Enjoy! Exasperated and infuriated describe very well how I’ve...
How congruent is your image?

How congruent is your image?

If you’re in business you want to provide good quality products and services to your customers – or you won’t stay in business long.  However, does everything you do reflect the same level of quality? I have a ‘thing’ about business cards...