by lesley | Dec 9, 2025 | Marketing
Here’s an uncomfortable truth: you’re probably rubbish at writing your own marketing copy. And before you close this tab in a huff, let me explain why it’s not actually your fault. You know your business inside out. You’ve lived and breathed...
by lesley | Dec 3, 2025 | Author Guide
There are two sides to this. Firstly, you need to research your audience before you start writing, so you should have a good idea who will be interested in your book. Secondly, they won’t buy it if they don’t know about it – so you need to work on your promotion....
by lesley | Nov 29, 2025 | Newsletters
Your audience’s inbox is a battleground. Every newsletter you send is competing with dozens of others for those precious few seconds of attention. Understanding what makes people click ‘open’ rather than ‘delete’ isn’t just good practice – it’s...
by lesley | Nov 9, 2025 | Reputation
Your reputation isn’t built by what you say about yourself—it’s built by the value you consistently deliver and, ultimately by what other people say about you. To influence your audience positively content marketing is an essential factor. Every piece of...
by lesley | Oct 9, 2025 | Websites
We all hear that phrase ‘Content is King’, but it’s not quite true for the home page on your website. The days of 300 words of text are long gone, search engines are more sophisticated and visitors to your websites behave differently. They’re reading on smart phones...
