by lesley | Oct 19, 2011 | Marketing
So many people contact a web designer as soon as they have decided to get themselves a website (or upgrade their existing site) – without having thought through what they want. These are a few tips to getting your website right. Think about why you want a...
by lesley | Oct 7, 2011 | Marketing, Uncategorized, Website copy
Anyone who has ever written a page, a blog or an article with the search engines in mind will know that, these days, stuffing your content with keywords is more likely to get your site or item ranked down, rather than up. Today ‘relevant content’ is king....
by lesley | Aug 15, 2011 | Marketing
When people connect with your business do they get a consistent message? Does the brand on your website reflect the signature on your emails, heading on your letters and invoices, colours and image on your marketing flyers and look and feel of your business card? If...
by lesley | Aug 8, 2011 | Writing Skills
Everyone can write, but when it comes to writing commercial copy for yourself writer’s block tends to kick in! It’s not necessarily because you can’t write effectively to market your business, products or services; it’s often simply a case of...
by lesley | Jul 4, 2011 | Writing a book
You may have heard various ‘quotes’ about writing a book. “It’s the best business card you could possibly have,” and “Everyone has a book in them,” are two that spring to mind. If you have aspirations to become an author,...
