by lesley | Aug 8, 2011 | Writing Skills
Everyone can write, but when it comes to writing commercial copy for yourself writer’s block tends to kick in! It’s not necessarily because you can’t write effectively to market your business, products or services; it’s often simply a case of...
by lesley | Jul 4, 2011 | Writing a book
You may have heard various ‘quotes’ about writing a book. “It’s the best business card you could possibly have,” and “Everyone has a book in them,” are two that spring to mind. If you have aspirations to become an author,...
by lesley | Jun 13, 2011 | Marketing
There are several elements that go to make marketing copy successful. They all need to be addressed to enable marketing copy to succeed in generating warm leads that will build your list of interested people and your customer order book. You need to get your...
by lesley | Jun 6, 2011 | Marketing
There’s a lot of talk about the joys of social networking – there are the dedicated enthusiasts who claim it makes them lots of money (or at least generates leads) and then there are the people who only see it as time bandit with little return. Both groups...
by lesley | May 22, 2011 | Marketing
When you decide to use direct mail as a means of contacting prospective customers you need to ensure you get your message on target. Unlike email, direct mail has costs attached, not least the list with all the names and addresses of the groups of people you want to...
