by lesley | Dec 15, 2010 | Marketing, Social media
Many people are seduced into using online marketing because there are lots of free services – like Facebook, Twitter, LinkedIn, WordPress, Blogger, etc. However, if you just to use a method of promotion because it’s free, you will end up with a scatter gun...
by lesley | Sep 28, 2010 | Testimonials
When you get good feedback be careful how you use it. A whole page of testimonials doesn’t really work – most people stop reading after the first couple. Ideally you should spread them about, one on each page of your website or one in each section of your...
by lesley | Sep 6, 2010 | Readability
If you’ve invested lots of time and money in creating a website and promoting yourself online, it could all be a bit pointless if people arrive on your site and then don’t stay long enough to get your message. These are a selection of things that stop...
by lesley | Aug 3, 2010 | Newsletters
Good newsletters are great; but very few newsletters are really good. Most are average and many are a not very well disguised sales pitch. Newsletters are marketing tools and writing for the reader is the key to success. Here are my thoughts on newsletters –...
by lesley | May 19, 2009 | Marketing, Readability, Website copy
1. Headline – needs to be in prime real estate and bigger than anything else to get attention. 2. Simple, easy to use navigation – easy to find, consistent, no overwhelm, no guesswork! 3. Don’t underestimate the power of using the text as hyperlinks...
