by lesley | Aug 29, 2022 | Email marketing
When I talk to clients about email marketing the most common comment I hear is “I don’t want to be a spammer.” This says a lot about the view of email marketing – it’s seen as unwanted junk landing in your inbox. In other words it’s got a bad reputation – but why?...
by lesley | Aug 22, 2022 | Lead Generation
When you’re running a small business one of the toughest – and most critical – tasks is attracting new customers. This is doubly true if you’re not a natural sales person. In reality, after a couple of decades in business, I’ve found that most of my customers come to...
by lesley | Aug 8, 2022 | Newsletters
There are many opinions about what a newsletter is. There is a faction that says the secret is in the name ‘NEWS-letter’. However, what constitutes news for your audience? It’s probably not what YOU consider to be news, but remember that you’re delivering content to...
by lesley | Jul 25, 2022 | Marketing, Reputation
Your reputation is what people say about you, whether verbally or in writing. To build a good reputation you need to influence two groups of people: Those who know you and have experienced your expertise Those who don’t know you yet Customers This includes clients –...
by lesley | Jun 27, 2022 | Websites
If you have an eCommerce website your website isn’t just your shop window – it’s your shop too. But if you have what is often referred to as a ‘brochure site’, it’s intended to be a taster for people to get a feel for what you offer. This means that your home page...
