Does social media still work?

Does social media still work?

I commented to one of my clients that their social media needed revamping as the posts they were scheduling weren’t really effective.  They pointed out that I had originally written these posts – five years ago!  They hadn’t considered how much social media has...
The latest fashion

The latest fashion

Recently I suggested that a client should update their regular social media posts as I didn’t think they were working very well.  I got thrown a challenge “But you wrote them?” The answer was that social media has changed and the type of content people post needs to...