by lesley | Nov 29, 2021 | Newsletters
If you send out a regular newsletter you want to know people are reading it. Most of the email marketing platforms (e.g. MailChimp, AWeber, GetResponse, etc) send out stats showing how many opens and links clicked your message gets. This should give you an idea...
by lesley | Sep 13, 2021 | Newsletters
What’s the point of writing and sending out newsletters? They should form part of your marketing strategy – and there must be a purpose that fits into that strategy for every activity. Ask most businesses that send out a newsletter ‘What do you want it to...
by lesley | Jun 28, 2021 | Newsletters
There are lots of ways to build your reputation, but it’s easier to influence people who already have some experience of you, than to start cold with someone who doesn’t know you at all. That’s where a newsletter is invaluable. It serves three main purposes: Keeping...
by lesley | Apr 12, 2021 | Newsletters
When you create a newsletter the means of delivery matters. It’s rare for newsletters to be produced as a physical paper production today for all kinds of reasons, not least the environmental impact. That means most emails are delivered digitally. The question is do...
by lesley | Jan 25, 2021 | Newsletters
If your inbox is anything like mine, you really don’t need another newsletter. If you are asked to sign up for a newsletter list, you probably won’t. Yet people are really successful in growing massive email lists – so what’s their secret? The answer is VALUE!...
