by lesley | Jun 29, 2020 | Newsletters
There was once a time when incoming email was exciting, we couldn’t wait to see what goodies would land – but that time has long gone. Today you’re probably like most of us – sighing with frustration at the rubbish that lands in your inbox hourly....
by lesley | Mar 9, 2020 | Newsletters
Many people see newsletters as a weekly, monthly or quarterly activity – but why have these intervals been chosen? It depends on the content of your newsletter as to how often it should go out. Just in! If your business sells fast moving consumer goods (FMCG)...
by lesley | Nov 18, 2019 | Newsletters
What’s the difference between a newsletter and email marketing? Some people will tell you that a newsletter should be information, while email marketing is promotion or sales. However, there’s information – and ‘information’. I’ve said this many times before...
by lesley | Jul 29, 2019 | Newsletters
Some people decide newsletters aren’t useful, while others think a monthly, or even weekly, newsletters are essential. Before you jump on the newsletter bandwagon, think about what you want the newsletter to do for you. There are many goals you can set for a...
by lesley | Apr 8, 2019 | Newsletters
It’s interesting that many people create newsletters that, if they landed in their own inbox would be deleted almost immediately! For you to keep your readers you’ll need to know what they want and deliver something interesting – for them (not for you!) So what...
