You’ve got mail

You’ve got mail

What’s the difference between a newsletter and email marketing?  Some people will tell you that a newsletter should be information, while email marketing is promotion or sales.  However, there’s information – and ‘information’. I’ve said this many times before...
What’s your newsletter for?

What’s your newsletter for?

Some people decide newsletters aren’t useful, while others think a monthly, or even weekly, newsletters are essential.  Before you jump on the newsletter bandwagon, think about what you want the newsletter to do for you. There are many goals you can set for a...
What do you read?

What do you read?

It’s interesting that many people create newsletters that, if they landed in their own inbox would be deleted almost immediately! For you to keep your readers you’ll need to know what they want and deliver something interesting – for them (not for you!) So what...
Who loves spam email?

Who loves spam email?

Don’t you love spam email?  Think of all those special offers, sales pitches, products you don’t need, services you already have (or may even provide yourself) – don’t you love opening them to find out what goodies they contain?  No? Delete, delete, delete! So when...
What makes a good newsletter?

What makes a good newsletter?

Quite a few of my clients question whether a newsletter is worth doing.  There’s no hard and fast answer to this, it depends! I don’t recommend a newsletter should be sent, just because everyone else is doing that.  There are very few really good newsletters these...