It’s not just about the press

It’s not just about the press

When you look at PR opportunities, where do you want to appear? If you’ve been reading my blogs a while you’ll know that the national dailies are not the first target for most businesses.  If you’re aiming to build a reputation for being an expert in your field you...
Are you a thought-leader?

Are you a thought-leader?

Press releases are so ‘yesterday’!  And not very productive either. Whatever you think your story is, it’s often difficult to convince an editor that it has ‘legs’.  However, there are better opportunities to get PR coverage in the print (and digital print) media....
Read all about it!

Read all about it!

Anyone who has watched a few old films will be familiar with the newspaper vendor on the street corner, shouting ‘Read all about it!’ in relation to the latest big story.  People buy newspapers to get the latest stories about events that are happening...
Read all about it!

Does your marketing message need a sight test?

Be honest – when you’re planning to promote one of your products or services where is your focus: On the product/service? On the customer? On getting it all to the printer/publishing online ‘in time’? If the answer is any of these your...