by lesley | Feb 18, 2013 | Marketing
If you’re running a business you almost certainly have an eye on the results you get – that’s what puts the money in the bank. But how often do you do things that don’t actually impact on your results? If we’re going to be pedantic then...
by lesley | Aug 20, 2012 | Marketing
So many people get confused about these two – is Sales part of Marketing or does Marketing lead to Sales? Or is Marketing just another way of saying Sales? I can’t blame them for getting confused. I used to work in a marketing department and even I was a bit vague...
by lesley | Jun 18, 2012 | Marketing
If you’re in business you want to provide good quality products and services to your customers – or you won’t stay in business long. However, does everything you do reflect the same level of quality? I have a ‘thing’ about business cards...
by lesley | Aug 15, 2011 | Marketing
When people connect with your business do they get a consistent message? Does the brand on your website reflect the signature on your emails, heading on your letters and invoices, colours and image on your marketing flyers and look and feel of your business card? If...
by lesley | Apr 20, 2011 | PR, Writing Skills
There are disagreements about things like single quotes or double quotes, one space or two after a full stop, what case headlines should be in – and other punctuation and layout styles. Whoever is ‘right’ or ‘wrong’ – and most...
