by lesley | Mar 25, 2026 | Author Guide
That may sound a bit strong, but there are plenty of people who find the writing process tedious. But if you have a great message and an audience ready to receive it – how do you get past your reluctance to sit down and write, without finding reasons to push that...
by lesley | Jan 7, 2026 | Author Guide
When you tell someone you’re writing a non-fiction book, they’ll often ask if you’ve done your research. They’re usually thinking about fact-checking, verifying statistics, or making sure your content is accurate. And yes, that matters. But...
by lesley | Dec 24, 2025 | Author Guide
(and here are the steps) Writing a book is a process – and every process has steps. Contemplating becoming an author can be overwhelming, especially if the idea of writing thousands of words is daunting. But there are lots of things you can do that will make that...
![3 Mistakes Business Owners Make on their Websites]()
by lesley | Oct 19, 2015 | Website copy
When you’re in charge of writing the copy for your own website there are some pitfalls that should be avoided – but they’re difficult to see when you’re inside the business. Let’s be honest, if you’re a business owner you are likely...
![3 Mistakes Business Owners Make on their Websites]()
by lesley | Oct 6, 2015 | Readability
If you’re creating marketing material then you really need to get the message targeted – and most marketers know about that. They do lots of research into what attracts their ideal client’s attention. However, few marketers know HOW people process...
