by lesley | Dec 17, 2012 | Readability, Usability
Sometimes when I look at websites I wonder what the site owner was thinking when they put it together. It’s rarely aimed at the reader. If a website isn’t easy for the reader to understand quickly and find their way around easily, what else could it be...
by lesley | Jun 11, 2012 | Readability
I like to think that I write good quality web content – and my team do too – but once written it all depends on the design as to whether anyone ever reads it. These are some of the things that really get my goat and are virtually guaranteed to stop people...
by lesley | Feb 23, 2012 | Readability
It always astonishes me that English has become the predominant international language. The grammar is irregular, with many individual exceptions to learn and the vocabulary is huge with many words that mean something similar, but subtly different, not to mention the...
by lesley | Jan 3, 2012 | Readability, Website copy
Why would anyone put a barrier between their message and their potential customer? When this is online where you have only a few seconds to get their attention, it doesn’t make any sense, but many businesses make it unnecessarily hard for their readers to get...
by lesley | Dec 13, 2011 | Readability
When people arrive on your website you want them to stay, read a bit and take action. However, many websites find people leave quite quickly and they don’t get as many enquiries/sign ups/sales/click throughs as they were hoping for. This is usually for one of...
