by lesley | Aug 22, 2011 | Readability, Website copy
I was just watching a funny video about PowerPoint by Don McMillan and his comments about fonts reminded me of how much impact the font you choose has on your message. I used to create newsletters for Ford (the motor company) and the research and development site...
by lesley | May 16, 2011 | Readability
I’ve just read a blog about using colour on your website and, whilst I understand that different colours convey different feelings and also have varying ethnic impacts, there was a lot missing! These are my thoughts on websites and colour – all focused on...
by lesley | Apr 11, 2011 | Readability
These days people tend to focus on the web – and if you read the preceding blogs you’ll already have some ideas about creating copy for your website, but what about a hard copy brochure? The main purpose of a brochure is to put information about your...
by lesley | Apr 7, 2011 | Readability
If you want people to get your message you need them to hang around long enough to read it. There are lots of reasons people don’t stay on a website; these are just five of them: 1. Too much going on, making it difficult for them to focus on any one thing and...
by lesley | Mar 7, 2011 | Readability, Website copy
Your website is where people check you out so it needs to be sticky enough to keep people engaged. If people don’t stay – they don’t turn into potential customers, so the whole point of your website is to get people to stay long enough to make a...
