by lesley | Dec 27, 2022 | Marketing, Reputation
With a lovely unsullied year ahead, now is a great time to give your reputation marketing plan either a makeover or a shiny polish. You can never underestimate the power of what people are gossiping about – and, while the public seem to focus on the negative, it...
by lesley | Oct 8, 2022 | Reputation
There is an argument that you can’t put a price on your reputation, but what happens when something happens to dent your reputation? You don’t want negative feedback on Google or TrustPilot or any other platform – because it influences what people who don’t know you...
by lesley | Jul 25, 2022 | Marketing, Reputation
Your reputation is what people say about you, whether verbally or in writing. To build a good reputation you need to influence two groups of people: Those who know you and have experienced your expertise Those who don’t know you yet Customers This includes clients –...
by lesley | Feb 7, 2022 | Marketing, Reputation
Human beings are curious creatures – they’re always gossiping about each other. Even if you don’t think you are – when you discuss someone else with another person, whether on the phone, in person, at a networking event or on social media – you’re...
by lesley | Nov 15, 2021 | Reputation
Every time you attend a networking meeting, visit a client, show up on a Zoom meeting, post on social media – or even chat with a friend – somebody is watching. And every move you make is measured against your reputation. A few years back I was lecturing...
