by lesley | Feb 28, 2026 | Social media
I’m a life-long learner and that means I’ll always grab the opportunity to expand my knowledge – particularly in areas that are subject to rapid change. When it comes to social media, my audience are mostly on LinkedIn, so that’s the platform I’m most active on. As a...
by lesley | Nov 19, 2025 | Social media
The social media landscape is transforming dramatically in 2025, with algorithms becoming increasingly sophisticated and, frankly, more demanding. If you’re a business owner wondering why your carefully crafted posts seem to vanish into the digital ether,...
by lesley | Aug 9, 2025 | Social media
It’s easy to feel overwhelmed by the task of creating fresh social media posts every week. This usually happens when you lose focus. These are our top ten tips to help you to create content that connects. 1: Know your audience inside out I bang on about this...
by lesley | Apr 29, 2025 | Social media
We’ve all heard the ‘joke’ that people take photos of their meals and then publish them on social media. The underlying message is that your lunch is not really interesting to most people – unless you happen to be dining at a Michelin starred restaurant and your...
by lesley | Jan 19, 2025 | Social media
Social media is powerful – even people who ‘hate’ social media, can’t avoid the fact that it has an impact on their business and on them personally. The secret of successful social media is to know: Who your audience are Where they’re active What they engage with best...
