by lesley | Jul 16, 2018 | Email marketing
If you know how to use it effectively email marketing can be a powerful way to create ongoing sales. If you’re on any of the ‘big boys’ lists you’ll get regular emails promoting the latest products they’re offering. Tescos, B&Q, Wilkinsons, etc. all email their...
by lesley | May 14, 2018 | Social media
I met a guy who tweeted 80 times a day once. It was in the early days of Twitter and he was virtually addicted. He got a lot of followers initially, but what action did they take in response to his posts? When Tweetdeck, Buffer and Hootsuite were launched lots of...
by lesley | Apr 9, 2018 | Awards
If you’ve won an award what can you do to leverage that? It’s all very well to announce it on the day you win and for the few days following, but then what? Here’s my suggestions to get the most marketing from the award without people getting fed up with you banging...
by lesley | Feb 26, 2018 | Marketing
Many business owners think that marketing material is leaflets, flyers and brochures. Yes, definitely, but there are many other items that could be included: Your business card: cards have two sides and the reverse is an opportunity to let people know a bit more...
by lesley | Jan 29, 2018 | Social media
The term makes sense when you apply it to Facebook, where people are talking about personal subjects, the kind of thing you’d chat about in real life. But what about LinkedIn – how is that social? Isn’t it a business platform? Let’s look at it from a different...
