by lesley | May 8, 2009 | Headlines, Press & Media, Readability, Website copy
You’re probably already guessing at lots of things your website should do – and you’re probably right for most of them, but these are my absolute essentials: # One – have a clear purpose Most people will say that their website is to make sales...
by lesley | Mar 2, 2009 | Headlines, Marketing, Readability, Testimonials, Website copy
Usability is all about how easy it is for people to find the answer to their query, the information they wanted and their way around your site. The first challenge is that people can see whether you’ve got what they thought they wanted quickly. This is usually...
by lesley | Jan 29, 2009 | Readability, Website copy
Colour definitely makes a difference to a website – it brings it to life and often adds to the professional look and feel. But sometimes people get it wrong and the way that colours are used make the web copy virtually impossible to read. It seems that people...
by lesley | Jan 21, 2009 | Readability, Website copy
When designers go to design school they learn about colours, balance, shapes and juxtaposition. They learn how to make the visual image attractive, appealing and enticing. When writers learn to write web copy they learn about benefits, emotional triggers and writing...
by lesley | Jan 16, 2009 | Website copy
It’s no use writing killer copy, if nobody gets to read it! In order to persuade people to use your services or buy your products they need to read what you’ve got for them – but if the website doesn’t make that easy, they’ll be off...
