by lesley | Apr 29, 2013 | Readability, Usability
No – not rocking and rolling – but the on screen equivalent! Someone, somewhere made a ‘rule’ that you should be able to arrive at the page you want in no more than three clicks. Then someone else also made a ‘rule’ that said a...
by lesley | Apr 7, 2011 | Readability
If you want people to get your message you need them to hang around long enough to read it. There are lots of reasons people don’t stay on a website; these are just five of them: 1. Too much going on, making it difficult for them to focus on any one thing and...
by lesley | May 4, 2010 | Headlines, Newsletters, Testimonials
Usability is about how easy your site is for people to get around, find what they want, get from a to b with the least effort. Typical web users are lazy – and impatient! That means you and me too. I’m not trying to be insulting, but think about it: When...
by lesley | Apr 28, 2010 | Readability, Website copy
If you’ve ever arrived on a website that is a mass of boxes, messages and pictures you’ll know what I mean by the patchwork quilt effect! Websites like this have many things to offer the visitor and the website owner is anxious to show all their wares up...
by lesley | Apr 9, 2010 | Readability, Website copy
Everyone seems to be obsessed with being ‘on the front page’ of Google, getting up the search engine rankings and getting hotshot AdWord specialists to increase the traffic to their website. Of course, getting traffic is important; it doesn’t matter...
