Navigating your website

Navigating your website

The navigation on your site is one of the key issues affecting usability, so it’s quite important to get it right. Generally, a menu is expected to be either to the left of the copy or across the page horizontally underneath the masthead (your brand). If the...
Navigating your website

7 things that stop people reading

If you’ve got visitors to your website you want to keep them! This is all about readability. Reduce your bounce rates and improve retention by paying attention to these five things: 1. Put the headline in the right place – it needs to be in prime real...
Navigating your website

Web copy for impatient people

Have ever watched someone waiting for a web page to download? Do they sit calmly or are their fingers tapping impatiently and a certain amount of muttering and sighing going on if it doesn’t snap onto the screen instantly? It’s amazing when you think that...