![How much copy does your website need?]()
by lesley | Jul 10, 2017 | Website copy, Websites
I’ve been writing web copy for well over a decade and clients still ask ‘how much content to I need?’ The glib answer is ‘as much as is needed to get your message across’, but it’s never as simple as that. In the ‘good old days’ web pages would often have as much as...
![How much copy does your website need?]()
by lesley | Sep 11, 2016 | Websites
It’s a conversation that I have over and over again and it usually starts with “What do you want to say on your website?” when I’m taking a brief from a client. The answer varies a bit, but almost always includes things like: We want people to know about all our...
by lesley | Jul 2, 2012 | Marketing, Website copy
I was at the Ultimate Marketing Summit and one of the speakers, Paula Wynne, spoke with great passion about the need to write specific and relevant content on your website. Paula’s subject was search engine optimisation – in fact, she’s written a...
by lesley | Oct 7, 2011 | Marketing, Uncategorized, Website copy
Anyone who has ever written a page, a blog or an article with the search engines in mind will know that, these days, stuffing your content with keywords is more likely to get your site or item ranked down, rather than up. Today ‘relevant content’ is king....
by lesley | Jan 25, 2011 | Website copy
Writing for the web is a fine art – and so many people try to write for themselves, and miss their target. The result is that they blame their web designer for a website that doesn’t work. However, no matter how inspired the design is the web copy has to...
