by lesley | Mar 13, 2009 | Readability, Website copy
If your website has pictures or visuals of some kind – it lightens up the web copy and helps people to be attracted to the site, but pictures have their drawbacks too. Where do you get them from? If your visuals are helping you to get your message across, then...
by lesley | Feb 8, 2009 | Readability, Website copy
If you don’t know you have a problem it’s impossible to fix it! However, that’s the situation that most website owners (and many web designers) are in. What am I talking about? Well there are two things that you need to know about web copy: What...
by lesley | Jan 23, 2009 | Readability, Website copy
When it comes to web copy there are a few things that stop your brain taking the message in, probably the worst culprit is nice dark backgrounds with light coloured writing. As a design it has impact and almost certainly qualifies as sexy or slick, but because of the...
by lesley | Jan 21, 2009 | Readability, Website copy
When designers go to design school they learn about colours, balance, shapes and juxtaposition. They learn how to make the visual image attractive, appealing and enticing. When writers learn to write web copy they learn about benefits, emotional triggers and writing...
by lesley | Jan 18, 2009 | Marketing, Readability, Website copy
I’m not asking if you write killer web copy – we’ll get to that in another blog, but I’m asking how you make your message connect. Look at any web page that comes up on the screen – what attracts your attention first? Is there a clear...
