Why are you here?

Why are you here?

This is not some deep and thoughtful question about the meaning of life – it’s the question you should be asking every visitor to your website. Of course, that’s not possible, but when you’re revamping your website your web designer should be asking you what...
Don’t frighten the visitors!

Don’t frighten the visitors!

When you land on a website, you need certain information quickly to help you make the decision whether to stay or go.  As a website owner, you need to know what your visitors need to know, to help them to make the decision to stay and reduce your website’s ‘bounce...
Social media on your website

Social media on your website

I love Twitter!  I find it’s an excellent way to share my knowledge and help people with their marketing.  It’s also an easy way to keep up with my contacts far and wide, both business and social.  If you manage it well it is a superb marketing tool. No...