by lesley | Dec 3, 2025 | Author Guide
There are two sides to this. Firstly, you need to research your audience before you start writing, so you should have a good idea who will be interested in your book. Secondly, they won’t buy it if they don’t know about it – so you need to work on your promotion....
by lesley | Nov 27, 2025 | Author Guide
I’ve been editing books for 20 years and writing them for longer. I’ve published books through a traditional publishing house, with a hybrid publisher and lately, with an independent publisher. Why am I telling you this? Because I made decisions that probably...
by lesley | Sep 9, 2024 | Author Guide, Writing a book
If you run a business, train people, are a consultant or a speaker, having a book with your name on the cover as author sets you apart from your competitors. It positions you as an authority and extends your reach dramatically. I was taught that there were two types...
by lesley | Jul 29, 2023 | Writing a book
Currently, the boot of my car has a couple of dozen copies of the latest book I’ve produced, The Reputation Gap, written with my co-author, Peter Roper. It’s not my first book and I’m currently well into the next one. As a writer, it’s probably not surprising that...
by lesley | Jan 17, 2022 | Writing a book
The idea of writing a book crosses most people’s minds at some point – there is a saying that everyone has at least one book in them – but have you ever seriously thought about it? If you are a business owner, trainer, coach, consultant or speaker to have...
