by lesley | Apr 23, 2018 | Author Guide
If you’re having a business meeting with a potential supplier and, instead of a business card, they put a book in your hands, what does that say to you? Most people perceive a book as having value, outside the materials it’s printed on. So it has a more positive...
by lesley | Jan 9, 2018 | Author Guide, Writing Skills
Here we are at the start of a brand new shiny year – and many people are fired up about what they can achieve over the next 12 months. If you own a business, it’s not just your personal goals, but the ones you set for the business too. Many of the business owners and...
by lesley | Sep 18, 2017 | Writing a book
If you think being the author of a book would be a good business strategy then there are some things you need to consider first. Why you? What qualifies you to write about this subject? Have you got a following for this area of expertise either on your blog, social...
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by lesley | Jun 5, 2017 | Writing a book
If you’re a speaker, business trainer, consultant or any other kind of expert you’ll almost certainly have considered writing a book at some point. So what’s stopped you so far? I blew a few excuses out of the water in the last blog I wrote about writing books, but I...
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by lesley | Feb 20, 2017 | Writing a book
I’m not talking an epic novel here – but, if you’re an expert in something, you’ve almost certainly got a book in your head. The challenge is turning it into a powerful marketing tool. I’ve written a lot about writing, publishing and marketing business books, but...
