by lesley | Oct 16, 2012 | Writing Skills
We all do it – and we end up confusing our friends, family, sometimes our customers, but how many potential clients have we lost because of it? What am I talking about? Jargon, acronyms and other words that are specific to our business. I think we all talk at...
by lesley | Oct 8, 2012 | Writing Skills
When you are writing to promote your services it can be as big a mountain to climb as writing a novel if you don’t know where to start. Many people can’t get started, some start to write and then delete their efforts – several times (the equivalent...
by lesley | Feb 20, 2012 | Marketing
There’s one subject that we can all be guaranteed to know about in great detail – ourselves! If you’re a business owner then the extension to that is your business – you know everything there is to know about it, especially if you started it...
by lesley | Oct 24, 2011 | Website copy
On the face of it, that may seem like a really stupid statement – how can anyone know too much? However, when it comes to writing commercial copy for your business, most of us know far too much to be able to present our offering effectively to a potential...
by lesley | Oct 17, 2011 | Writing a book, Writing Skills
This is a guest post by my friend and writing colleague, Jo Parfitt. I’ve recently read her new book and loved it so much I wanted to let my readers know about a book full of Sunshine! Same, but different As an author, I know how hard it is to write a book. I...
