by lesley | May 15, 2009 | Marketing, Readability, Website copy
When people land on your services or products page – what do they get? I’m not talking about ‘buy one get one free’ deals, or discounts or special offers – I’m talking about what are you presenting – and, more to the point...
by lesley | May 12, 2009 | Website copy
When someone lands on your website where do they go? If I’m hearing you saying that they can choose to go anywhere on the menu, then you’re not using your website properly. You decide on the journey you want them to take and then lead them by the hand (or...
by lesley | May 8, 2009 | Headlines, Press & Media, Readability, Website copy
You’re probably already guessing at lots of things your website should do – and you’re probably right for most of them, but these are my absolute essentials: # One – have a clear purpose Most people will say that their website is to make sales...
by lesley | May 7, 2009 | Marketing, Website copy
Let’s assume you’ve done a cracking job on the web copy for your home page and lots of eager visitors have clicked through to look at what you’ve got to offer. The services page has loaded – and what do they get? These tips will ensure that...
by lesley | May 6, 2009 | Readability, Website copy
The navigation on your site is one of the key issues affecting usability, so it’s quite important to get it right. Generally, a menu is expected to be either to the left of the copy or across the page horizontally underneath the masthead (your brand). If the...
