by lesley | May 5, 2009 | Marketing, Website copy
In business your success is often directly linked to the impact you make on other people. We all know people who are very good at something, but aren’t as successful as another person who is maybe not as good at that skill, but really knows how to make an impact...
by lesley | Apr 30, 2009 | Readability, Website copy
I was lucky to work for a client of some of the top advertising agencies back in the 1980’s – I learned from some of the best people in the advertising business how capital letters work. The secret is that most of the time they actually STOP people...
by lesley | Apr 30, 2009 | Marketing
Different rules apply when you put your message on paper instead of the screen. You need to consider how people handle the document. In yesterday’s meeting we discussed the impact of letters, formal invitation cards and email. They all work in different ways. If...
by lesley | Apr 29, 2009 | Readability, Testimonials, Website copy
Most people sit down and write what they want to say – and the result may have all the information in it, but doesn’t have structure. It’s a bit like Eric Morecombe said to Andre Previn “I’m playing all the right notes, but not...
by lesley | Apr 28, 2009 | Website copy
Have ever watched someone waiting for a web page to download? Do they sit calmly or are their fingers tapping impatiently and a certain amount of muttering and sighing going on if it doesn’t snap onto the screen instantly? It’s amazing when you think that...
