by lesley | Apr 30, 2009 | Marketing
Different rules apply when you put your message on paper instead of the screen. You need to consider how people handle the document. In yesterday’s meeting we discussed the impact of letters, formal invitation cards and email. They all work in different ways. If...
by lesley | Apr 29, 2009 | Readability, Testimonials, Website copy
Most people sit down and write what they want to say – and the result may have all the information in it, but doesn’t have structure. It’s a bit like Eric Morecombe said to Andre Previn “I’m playing all the right notes, but not...
by lesley | Apr 28, 2009 | Website copy
Have ever watched someone waiting for a web page to download? Do they sit calmly or are their fingers tapping impatiently and a certain amount of muttering and sighing going on if it doesn’t snap onto the screen instantly? It’s amazing when you think that...
by lesley | Apr 27, 2009 | Marketing, Readability, Website copy
I love words – however, as George Bernard Shaw famously said ‘You must learn to murder your children’! Writing lots of lovely words about your company doesn’t work for the reader on the web. When someone has arrived at your website they are...
by lesley | Feb 18, 2009 | Readability, Website copy
There are probably thousands of websites – probably tens of thousands – offering similar services or products to yours – all with web copy written in the hope of attracting new business. Whether or not you have competitors you probably think that...
