by lesley | May 18, 2009 | Readability, Website copy
When you’re writing web copy it’s easy to let your keyboard run away with you! The first step is to have a structure to write within; I always mind-map my websites and then each page. This is the structure I use: 1. Subject matter of the page 2. Purpose of...
by lesley | May 15, 2009 | Marketing, Readability, Website copy
When people land on your services or products page – what do they get? I’m not talking about ‘buy one get one free’ deals, or discounts or special offers – I’m talking about what are you presenting – and, more to the point...
by lesley | May 12, 2009 | Website copy
When someone lands on your website where do they go? If I’m hearing you saying that they can choose to go anywhere on the menu, then you’re not using your website properly. You decide on the journey you want them to take and then lead them by the hand (or...
by lesley | May 11, 2009 | Marketing, Readability, Website copy
Your website is part of your marketing – as is your business card, flyers, email signature, proposals – in fact, anything you give to people outside your business in either paper or electronic form. Have you got all your material consistently developed to...
by lesley | May 7, 2009 | Marketing, Website copy
Let’s assume you’ve done a cracking job on the web copy for your home page and lots of eager visitors have clicked through to look at what you’ve got to offer. The services page has loaded – and what do they get? These tips will ensure that...
