by lesley | May 12, 2009 | Website copy
When someone lands on your website where do they go? If I’m hearing you saying that they can choose to go anywhere on the menu, then you’re not using your website properly. You decide on the journey you want them to take and then lead them by the hand (or...
by lesley | May 11, 2009 | Marketing, Readability, Website copy
Your website is part of your marketing – as is your business card, flyers, email signature, proposals – in fact, anything you give to people outside your business in either paper or electronic form. Have you got all your material consistently developed to...
by lesley | May 7, 2009 | Marketing, Website copy
Let’s assume you’ve done a cracking job on the web copy for your home page and lots of eager visitors have clicked through to look at what you’ve got to offer. The services page has loaded – and what do they get? These tips will ensure that...
by lesley | Feb 2, 2009 | Marketing, Website copy
When you’re creating web copy for your site you need to be absolutely clear on the reason that people buy your services. If you guess you’ll probably guess wrong! Be assured it isn’t because you are the only person delivering a particular service, or...
by lesley | Jan 17, 2009 | Readability, Website copy
I was looking for information on readable copy the other day and came across this in an article*: If a 3-year-old asks you, “What’s that?” when you’re holding a rake, tell her more than just its name. Say it gathers up the fallen leaves, that...
