If you’ve heard of ‘article marketing’, but aren’t sure how that works, here are a few things that will help you to decide if this is a marketing method that will work for your business.

Q: How does writing articles work to market your company?

A: Sharing your knowledge helps people to understand it in more depth. Don’t be afraid to give away your secrets, most people will realise that your knowledge and skills are valuable and prefer to let you help them rather than try to do it all themselves. Article marketing is just a way of letting them know you are competent.

Q: What should I write about?

A: Stick to what you know and write around your expertise. What are the most common questions people ask you? Use those as the basis for your article. Article marketing is about demonstrating that you are an expert.

Q: Where should I publish my articles?

A: Find article sites to post your articles, but read the instructions before you post. There are hundreds of article sites, probably the best known is www.ezinearticles.com, but there are many others such as:


Publish your articles on your website; Google loves fresh relevant copy, BUT also remember that the search engines like original copy, so every article must be at least 20% different from the others; this includes what is posted on your website.

Q: What else can I do with my articles?

A: Reuse articles – split them into sections to post as blogs, or use two or three related blogs and turn them into an article!

Turn a series of articles into a report to give free to people who sign up to your list.

Collate your articles over a year into an ebook to sell online or give away to the chosen few.

My tips for writing articles are:

Brainstorm a list of subjects, then expand these into a list of key points and write the article around those.

  • Have a half day or a day and aim to write articles in two or three different versions.
  • Don’t post them all at once, post over a period of time.
  • Set up Google alerts with the keywords you’ve used in the articles and you’ll see if your article marketing is working effectively.

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You can also find us at Lesleywriter or call us on +44 (0) 1245 473296