by lesley | Jan 30, 2023 | Lead Generation
You’ve probably heard the phrase ‘the money is in the list’. The concept is that people who have already signed up to hear from you are at least ‘warm’ contacts and have, effectively, said ‘I’m interested’. Most professional marketers invest a fair bit of time and...
by lesley | Jan 19, 2023 | Press & Media
Once upon a time the best way to get into the print media was to issue a press release. Then everyone jumped on the bandwagon and editors across the world had to deal with more and more ‘press releases’. The editor’s criteria when assessing content for publication...
by lesley | Jan 9, 2023 | Newsletters
When an email lands in your inbox what makes you want to open it? Let’s be honest – we get loads of rubbish emails that evade the spam filter and are greeted with a quick click of the delete button. But there are emails that you actively want to open – why? My guess...
by lesley | Jan 2, 2023 | Social media
As we manage many of our clients’ social media content generation and distribution we get asked lots of questions about social media. While we’re not the guru of all social media, these are our take on social media. 1: How often do I need to post? That’s a bit of a...
by lesley | Dec 27, 2022 | Marketing, Reputation
With a lovely unsullied year ahead, now is a great time to give your reputation marketing plan either a makeover or a shiny polish. You can never underestimate the power of what people are gossiping about – and, while the public seem to focus on the negative, it...
