by lesley | Aug 29, 2023 | Social media
You may have heard the quotation ‘You never get a second chance to make a first impression’. It’s not just a clever phrase, it’s very true. In a world where information is thrown at us in a constant deluge on social media, it’s doubly true. That amazing first...
by lesley | Aug 19, 2023 | Reputation
Take any personality profiling test and you’ll find that, somewhere in the report, it will identify whether you’re a task-focused person or a people person. Most of us want to be seen as people-focused, but even if you’re a task-focused person, it doesn’t mean that...
by lesley | Aug 9, 2023 | Blogging
If you’re an expert and you share your expertise to help your clients, writing a blog (or doing a video blog) is an amazing way to show potential clients that you know your stuff. OK, you may be saying “But you would say that, you’re a writer.” Yes, writing is easy...
by lesley | Jul 29, 2023 | Writing a book
Currently, the boot of my car has a couple of dozen copies of the latest book I’ve produced, The Reputation Gap, written with my co-author, Peter Roper. It’s not my first book and I’m currently well into the next one. As a writer, it’s probably not surprising that...
by lesley | Jul 19, 2023 | Websites
Over the years website navigation has changed. In the early days the menu generally appeared on the left in a vertical column. Then it migrated to be a horizontal strip under the main banner. These days it’s frequently presented as a ‘hamburger’ (three little lines...
