by lesley | Jun 24, 2009 | Marketing, Website copy
A couple of posts ago I promised more about how people read different kinds of document. Here it is! On screen people scan in an F shape with the top bar of the F starting about 2/5 of the way down the screen. On paper the scan pattern changes, depending on the...
by lesley | Jun 18, 2009 | Readability, Website copy
When I broke my arm – and it was my right one (yes, I’m right-handed), I discovered how many things we do on autopilot. We learn habits that are hard wired into our subconscious and help us to operate with the minimum of fuss. Are all these good habits?...
by lesley | Jun 11, 2009 | Press & Media, Readability
This isn’t about web copy – but it is about readability and it uses some of the same ‘rules’. There are many different varieties of flyer; there’s the letter/A4 sized sheet, the A5 (half letter size), the trifold, the DL (compliments slip...
by lesley | Jun 9, 2009 | Readability, Website copy
After a post on Twitter yesterday I discovered I’d stirred up a nest of people who are equally irritated by others who use the wrong version of words like ‘lose’ (loose); compliment (complement); your (you’re); there (their and they’re)...
by lesley | Jun 8, 2009 | Marketing, Website copy
I watched most of this series of the Apprentice – and I like Sir Alan Sugar’s irascible approach; it’s definitely good TV. I always wonder about the candidates though, they seem to be lacking in one area – and one that I think is critical...
