by lesley | Apr 28, 2009 | Website copy
Have ever watched someone waiting for a web page to download? Do they sit calmly or are their fingers tapping impatiently and a certain amount of muttering and sighing going on if it doesn’t snap onto the screen instantly? It’s amazing when you think that...
by lesley | Apr 27, 2009 | Marketing, Readability, Website copy
I love words – however, as George Bernard Shaw famously said ‘You must learn to murder your children’! Writing lots of lovely words about your company doesn’t work for the reader on the web. When someone has arrived at your website they are...
by lesley | Apr 24, 2009 | Marketing, Testimonials, Website copy
Testimonials are a great way to show your expertise off! A third party saying how good you are is so much better than saying it yourself. So it’s really good when someone gives you a testimonial that you can add to your marketing material and your web copy. Do...
by lesley | Apr 23, 2009 | Website copy
You are probably the worst person to write about your business! That applies to me too – even though I’m a professional copywriter. The problem is that we know too much – and we’re so enthusiastic about our businesses that we want to tell...
by lesley | Apr 22, 2009 | Press & Media, Website copy
I mentioned the words ‘current economic climate’ on Twitter recently and got a flurry of positive responses along the lines of ‘I refuse to participate in a recession’; ‘What recession?’; ‘I’m busier than ever,’...
